From May the 14th to June 11th 2009, Génériques exposes the exhibition: “Figures and life trajectories: A hundred year history of North Africans through posters” at l’Institut des cultures d’Islam (ICI) as part of the TéMA l’Algérie à la Goutte d’Or..

Posters claim, inform, demand and seduce. Whether political, artistic or for advertising, posters always reveal issues and challenges at stake at a time.

With this exhibition, we made the choice to study the image of the North African in the XXth century along with all the stereotypes and representations carried and diffused by this popular means of communication.

Across time, designers and sponsors of such posters, themselves imprisoned by the stigmas, have diffused and imposed an ever changing image of the North African. The zouave, the belly dancer, the worker and the immigrant are all side by side part of the collective imagination. However, North Africans have progressively started to express themselves with this very same means of communication in order to lead their own
emancipation.

From the orientalist and exotic representations of natives in the XIXth century to the emergence of Arab artists and social movements in the 1980s, this exhibition displays about 60 posters, all direct witnesses of the key moments and settlement process of immigrants in France.

This exhibition by Génériques has been created in collaboration with the NGO AIDDA, the Fleury-Goutte d’Or library, the Fleury Goutte d’Or Barbara Musical Centre, l’Institut des Cultures d’Islam and la salle Saint Bruno.

It has been supported by l’Agence nationale pour la cohésion sociale et l’égalité des chances (ACSE), la Caisse des Dépôts et Consignations, The European Commission : European Social Fund, la délégation interministérielle à la Ville, le ministère de l’immigration, de l’intégration, de l’identité nationale et du Développement solidaire (DAIC), the city of Paris and the Régions Ile de France and Rhône-Alpes.

Génériques would like to thank CFDT Archives, les Archives nationales d’outre-mer, PCF Archives, les archives départementales de la Seine Saint Denis, Les Arts décoratifs-Musée de la publicité, la Bibliothèque nationale de France, la Bibliothèque de documentation internationale contemporaine, le Centre historique minier du Nord-Pas-de-Calais, l’Écomusée du Creusot-Montceau, EMI-Music France, Simone Othmani and le Théâtre populaire de la Gayolle de Lens.

Repères :
Figures and life trajectories : A hundred year history of North Africans through posters
L'Institut des Cultures d'Islam
19-23 rue Léon
75018 PARIS



+33 (0) 1 53 09 99 80
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